Criteo (MEX:CRTO N) Margin of Safety % (DCF FCF Based): N/A (As of Jul. 17, 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

MEX:CRTO N Criteo SA MEX:CRTO N
73 GF Score
Price MXN290.48
GF Value MXN356.35
Valuation Modestly Undervalued
! 4 Warning Signs
View Full Analysis

What is Criteo Margin of Safety % (DCF FCF Based)?

Margin of Safety % (DCF FCF Based) = (Intrinsic Value: DCF (FCF Based) - Current Price) / Intrinsic Value: DCF (FCF Based).

Note: Discounted FCF model is only suitable for predictable companies (Business Predictability Rank higher than 1-Star). If the company's Predictability Rank is 1-Star or Not Rated, result may not be accurate due to the low predictability of business and the data will not be stored into our database.

Criteo's Predictability Rank is 1-Star. Thus, the DCF related results in the screener and portfolio will appear as zero and Margin of Safety % (DCF FCF Based) is not calculated.


MEX:CRTO N vs QNST, EEX, EVC: Margin of Safety % (DCF FCF Based) Comparison

For the Advertising Agencies subindustry, Criteo's Margin of Safety % (DCF FCF Based), along with its competitors' market caps and Margin of Safety % (DCF FCF Based) data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Criteo Margin of Safety % (DCF FCF Based) vs Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Criteo's Margin of Safety % (DCF FCF Based) distribution charts can be found below:

* The bar in red indicates where Criteo's Margin of Safety % (DCF FCF Based) falls into.


MEX:CRTO N
73GF Score
Criteo SA MEX:CRTO N
Margin of Safety % (DCF FCF Based) is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Is Criteo (MEX:CRTO N) Overvalued in 2026?

Based on GuruFocus' analysis, Criteo stock appears to be undervalued. The current stock price of MXN290.48 is trading 18.5% below its estimated GF Value™ of MXN356.35. GuruFocus considers Criteo to be Modestly Undervalued.

Key valuation signals for MEX:CRTO N:

  • Margin of Safety % (DCF FCF Based): N/A
  • GF Value™: MXN356.35 vs. price of MXN290.48 (18.5% below fair value)
  • GF Score™: 73/100 with 4 warning signs

No single metric tells the full story. See the MEX:CRTO N stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Criteo Business Description

Other Exchanges CRTO:USA0I4T:UK
Address 32 Rue Blanche, Paris, FRA, 75009
Criteo SA is an ad-tech company in the digital advertising market. Its technology allows retailer advertisers to launch multichannel and cross-device marketing campaigns in real time. With real-time return on investment analysis of the ads, the firm's clients can adjust their marketing strategies dynamically. It has two reportable segments: Retail Media and Performance Media. Retail Media: This segment encompasses revenue generated from brands, agencies, and retailers for the purchase and sale of retail media digital advertising inventory and audiences, and services. Performance Media: This segment encompasses targeting capabilities and supply and AdTech services. The majority of its revenues is generated from the performance media segment.
73GF Score

Get the complete analysis for MEX:CRTO N

Margin of Safety % (DCF FCF Based) is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

MXN290.48
Price
MXN356.35
GF Value